As more spaces turn into public areas and become increasingly complicated, people, more than ever, need to know where they are and where they are going. To bring clarity to this confusion, graphic design is crucial, but the design of wayfinding systems is also a collaborative process. This is a stress-relieving handbook for designers working across all disciplines. Exciting illustrations and case studies look at how to incorporate logos, graphics, color, and type to relate a complete wayfinding system to the character of a city, exhibition, or sports ground, and to represent its unique qualities. Checklists of requirements provide a blueprint for developing successful and attractive wayfinding systems. Every aspect is detailed, including stakeholder groups; criteria of specific jobs; design elements; fabrication, installation, and placement of signs and banners; and maintenance and management systems.
WHY YOU NEED TO OWN THIS BOOK?
Because graphic design is mandatory to make people move around the world and live their life faster, better, stressless. From checking the time on your clock to pick up your luggage at the airport, design is a matter of systems that you must know how to manage to look functional before than beautiful.
- BOB Liuzzo.
Author:
Craig Berger
My video review of the book (Italian)
